At the end of the day, everyone wants to know they can make more money. If you sell a 1,000ft² job and you save $0.70/ft², that is $700 free and clear in your pocket. Makes a huge difference by the end of year. If you average 30-35 jobs a year per crew with an average of $500/job increase in profit, you just put $15,000-$20,000 more in your own pocket. Easy math.